One thing that has always frustrated me beyond words is, well, corporate influence. HA! But take Pitchfork Music for example. They were recently purchased by Condé Nast, the same media outfit that owns Vogue, Vanity Fair and other various publications. I wouldn't say the coverage and reporting from Pitchfork has gone downhill, but I can easily say they are no longer as adventurous in their musical tastes as they used to be. How this relates to SULK, is this is usually an album they should be creaming their knickers over. It's noisy, it's insanely English, it's psychedelic rock, the songs are earworms, and you can just picture these ditties rolling over huge festival crowds. And yet - not a peep from the Pitchfork crowd and the like. I don't have this long grievance with Pitchfork - they can certainly be such wankers - but the thought popped in my head as I was about to write this that it's an utter shame this LP is not getting more attention, as it fulfills all the requirements on their usual checklist. But maybe SULK isn't on a big enough label and can't pay the big bucks to Condé Nast to get a review - whether it ends up being good or bad. So yeah this has turned into a post about how Pitchfork continues to lose credibility. But that's ok when there are albums out there as good as this. Excellent album from SULK - and highly recommend checking it out.